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ABOUT ACQUISITION SEARCH

Access the hidden market of owners who want to sell but haven’t yet taken action

  • Only a fraction of the businesses available for sale are actually on the market.
  • Approx. 50% of business owners are willing to sell via direct approach from genuine buyers.*
  • Many business owners are attracted to a short-circuit process with a single purchaser. It simplifies their exit and makes it easier to maintain confidentiality.
  • MNA Direct unlocks business opportunities by bringing vendors forward to the market; attracted by the confidential nature of the process.

* KPMG Family Business Survey 2013

MNA AS sell iceberg b1

Reach thousands of businesses matching your Target Profile quickly and efficiently with MNA Direct’s Active Acquisition Search.

MNA Direct’s online Business Opportunity database is a trusted source for Business Owners and Professional Advisors wanting to buy or sell businesses.

MNA Direct’s system has been performing Sale and Acquisition Search engagements for ASX listed companies, multinationals, private equity firms, high net worth investors and SME’s for more than a decade.

Only a small number of the businesses available to buy are actually on the market. Around 50% of business owners are willing to sell via direct approach on behalf of genuine buyers.*

Many business owners are attracted to short-circuiting their sale process with a single purchaser. It simplifies their exit and makes it easier to maintain confidentiality.

* KPMG Family Business Survey 2013

MNA Direct unlocks business opportunities by bringing business owners onto the market.

MNA AS process simple 

Proven Process 

The equivalent of one-on-one targeting, but on a larger scale

  • MNA Direct’s system has been performing Sale and Acquisition Search engagements for ASX listed companies, overseas listed companies, private equity houses, high net worth investors and SME’s for more than a decade.
  • Its specialist M&A database has delivered thousands of responses from and for target investors, resulting in hundreds of successful M&A transactions over many years.
  • Direct marketing is the most effective way to sell or acquire $1M+ businesses.

 

Option 1: The BASIC direct marketing solution

MNA Direct’s Basic Acquisition Search option is applicable to situations where the target market may be too broad or non-specific to any particular industry. This is a sub-set of the Complete package outlined in Option 2 below.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 18,000 subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • A proven, effective way to reach target markets.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Respondents register their interest with MNA Direct and we then forward their contact details to you for immediate action.
  • If you later decide to proceed with the COMPLETE process, involving a targeted industry mailout/emailout, this investment will be credited against the cost of that project.
  • Continual marketing for up to 3 months or until business is acquired if sooner.
  • Process allows you to maintain confidentiality.

Price: $950+ GST 

Option 2: The COMPLETE Acquisition Search

MNA Direct’s Complete Acquisition Search includes activities covered in the Basic direct marketing package plus a targeted industry mailout/emailout.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 18,000 subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Database search, content preparation, distribution and response management: All-in-one.
  • MNA Direct database industry search, enabling target identification with an unprecedented level of accuracy.
  • Content Preparation:  Email and mail.
  • Distribution:  Printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals.
  • Respondents register their interest with MNA Direct and we then forward their contact details to you for immediate action.
  • Full response management and reporting.
  • Continual BASIC direct marketing for up to 6 months or until business is acquired if sooner.
  • Unlimited re-runs of COMPLETE direct marketing campaigns at half price every 3 or more months until acquired.
  • Process allows you to maintain confidentiality.

All-in-one price starting from $3,500+ GST *

*Frequent users are eligible for a discount

  

The COMPLETE Acquisition Search Process - Key Steps

 You profile your requirements and preferences

  • You profile the type of businesses you are interested in and nominate specific target industries (by SIC code).
  • You decide whether you want your contact details to be provided to respondents so they can contact you direct, or if you require respondents to provide their details to you so you can contact them direct.
  • MNA Direct can, as an additional service, facilitate the exchange of mutual confidentiality agreements.

We perform a database search to determine the number of matching targets

  • We search MNA Direct’s database to identify possible targets matching your indicated profile.
  • We build a results table and inform you of search numbers and options, sent to you in an Scoping Report.
  • You confirm search number and SIC categories.

We perform the marketing

  • We perform the mailout/emailout to contacts in the target industries.
  • The letter/email informs recipients that an investor has engaged MNA Direct to search for businesses in their industry/field and sets out your criteria.
  • Your Business Wanted profile is uploaded to MNA Direct’s website to attract further responses.

Responses

  • Responses are received via the website, email, phone or fax.
  • Respondents are offered 2 ways to proceed:
    • They can elect to contact you direct if you have already consented to your contact details being provided (recommended); or
    • They can provide their details and authorise us to release them to you.
  • You are promptly informed about enquiries and receive regular reports of respondents to your search.
  • You can either contact respondents direct or be contacted by them, depending on your and their requirements.
  • MNA Direct can manage the exchange of mutual confidentiality agreements if engaged by you to do so.
  • Your Business Wanted entry remains on the website for the following 6 months (unless you end the project sooner), visible to users conducting an opportunity search or responding to other MNA Direct projects.

Cost-effective Pricing

  • $3,500+ GST for the first 1,000 contacts and $1.78+ GST per additional contact.
  • 25% discount applies to M&A industry professionals as they can prepare their own marketing material.
  • Price includes stationery, printing, envelopes, packing and postage, searches, responses and reporting.
  • All amounts are in Australian dollars and are exclusive of GST.
  • The pricing is based on the project scoping.
  • In many instances, the cost may be recoverable from your client, and can be presented as an optional extra resource or as an essential component of your client’s marketing activity.

 

Case studies

Here are examples of recent direct marketing using MNA Direct’s database and direct marketing process.

Business Description

Number of targets contacted

Responses

Outcome

Coffee Roasters/Wholesalers

2,300

62

2 acquired

Fabricated Metal Products

2,000

79

1 acquired

Precision Tools

850

9

1 acquired

Mining Services, Construction

1,000

22

Target achieved

Grain Processing, Storage & Handling

1,797

22

Target achieved

Energy Mining – Project Construction

1,000

13

In progress

RTO and Labour Hire

1,536

14

In progress

 

How To Proceed

STEP 1              

Go to Start an Acquisition Search

Select the appropriate option and ‘Start Now’.

Complete the online form, comprising:

  • Your Primary Contact Details
  • Target Industry Profile
  • How would you prefer to manage confidentiality for respondents?
  • Submit the information.

For Complete processes, MNA Direct will then prepare a Project Scoping Report within 2 working days, containing recommended target industries and number of contacts available.

STEP 2

Where applicable, review the Project Scoping Report and confirm your chosen target industries and number of contacts.

Complete the Engagement Agreement. MNA Direct will then issue an invoice.

STEP 3

On receipt of payment we will provide draft marketing material for your review. Once approved, we will commence marketing.

STEP 4

Be ready to interact with business owners who have responded to your Direct Marketing!

 If you have any queries or would like further information, please feel free to contact the MNA Direct team via email, phone or our Contact Us page.