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ABOUT ACQUISITION SEARCH MARKETING

Access the hidden market of owners who want to sell but haven’t yet taken action

  • Only a fraction of the businesses available for sale are actually on the market.
  • Approx. 50% of business owners are willing to sell via direct approach from genuine buyers.*
  • Many business owners are attracted to a short-circuit process with a single purchaser. It simplifies their exit and makes it easier to maintain confidentiality.
  • MNA Direct unlocks business opportunities by bringing vendors forward to the market; attracted by the confidential nature of the process.

* KPMG Family Business Survey 2013

Reach thousands of businesses matching your Target Profile quickly and efficiently with MNA Direct’s Active Acquisition Search.

MNA Direct’s online Business Opportunity database is a trusted source for Business Owners and Professional Advisors wanting to buy or sell businesses.

MNA Direct’s system has been performing Sale and Acquisition Search engagements for ASX listed companies, multinationals, private equity firms, high net worth investors and SMEs for more than a decade.

Only a small number of the businesses available to buy are actually on the market. Around 50% of business owners are willing to sell via direct approach on behalf of genuine buyers.*

Many business owners are attracted to short-circuiting their sale process with a single purchaser. It simplifies their exit and makes it easier to maintain confidentiality.

* KPMG Family Business Survey 2013

MNA Direct unlocks business opportunities by bringing business owners onto the market.

MNA AS process simple 

Proven Process 

The equivalent of one-on-one targeting, but on a larger scale

  • MNA Direct’s system has been performing Sale and Acquisition Search engagements for ASX listed companies, overseas listed companies, private equity firms, high net worth investors and SMEs for more than a decade.
  • The specialist M&A database has delivered thousands of responses from and for target investors, resulting in hundreds of successful M&A transactions over many years.
  • Direct marketing is the most effective way to sell or acquire $1M+ businesses.

Option 1: COMPLETE Acquisition Search

MNA Direct’s COMPLETE Acquisition Search package includes activities covered in the BASIC package, plus a targeted industry mailout/emailout.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Database search, content preparation, distribution and response management: all-in-one.
  • MNA Direct database industry search, enabling target identification with an unprecedented level of accuracy.
  • Content preparation: email/mail.
  • Distribution: emails, printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals.
  • Respondents register their interest with MNA Direct and we forward their contact details to you for immediate action.
  • Full response management and reporting.
  • Continual BASIC direct marketing for up to 6 months or until business is acquired if sooner.
  • Unlimited re-runs of COMPLETE direct marketing campaigns at half price every 3 or more months until acquired.
  • Process allows you to maintain confidentiality.

Price: from $3,850 + GST*
*Frequent users are eligible for a discount 

Option 2: BASIC Acquisition Search

MNA Direct’s BASIC Acquisition Search package is most suited to situations where the target market may be too broad or non-specific to any particular industry. This is a sub-set of the COMPLETE package outlined in Option 1 and does not include targeted marketing – therefore response rates for BASIC packages generally tend to be lower.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Respondents register their interest with MNA Direct and we forward their contact details to you for immediate action.
  • Continual marketing for up to 6 months, or until business is acquired if sooner.
  • Process allows you to maintain confidentiality.

Price: $1,500 + GST 

The COMPLETE Acquisition Search Process - Key Steps

 You profile your requirements and preferences

  • You profile the type of businesses you are interested in and nominate specific target industries (by SIC code).
  • MNA Direct can, as an additional service, facilitate the exchange of mutual confidentiality agreements.

We perform a database search to determine the number of matching targets

  • We search MNA Direct’s database to identify possible targets matching your indicated profile.
  • We build a results table and inform you of search numbers and options, sent to you in an Scoping Report.
  • You confirm search number and SIC categories.

We perform the marketing

  • We perform the mailout/emailout to contacts in the target industries.
  • The letter/email informs recipients that an investor has engaged MNA Direct to search for businesses in their industry/field and sets out your criteria.
  • Your Acquisition Search profile is uploaded to MNA Direct’s website to attract further responses.

Responses

  • Responses are received via the website, email or phone.
  • You are promptly informed about enquiries.
  • MNA Direct can manage the exchange of mutual confidentiality agreements if engaged by you to do so.
  • Your Acquisition Search profile remains on the website for the following 6 months (unless you end the project sooner).

Cost-effective Pricing

  • $3,850+ GST for the first 1,000 contacts and $1.95 + GST per additional contact.
  • Frequent users are eligible for a 20% discount on the COMPLETE package.
  • Price includes emails, stationery, printing, envelopes, packing and postage, searches, responses and reporting.
  • All amounts are in Australian dollars and are exclusive of GST.
  • The pricing is based on the project scoping.
  • In many instances, the cost may be recoverable from your client, and can be presented as an optional extra resource or as an essential component of your client’s marketing activity.

Case Studies

Business Description

Number of targets contacted

Responses

Coffee Roasters/Wholesalers

2,300

62

Fabricated Metal Products

2,000

79

Precision Tools

850

9

Mining Services, Construction

1,000

22

Grain Processing, Storage & Handling

1,797

22

Energy Mining – Project Construction

1,000

13

RTO & Labour Hire

1,536

14

How To Proceed

STEP 1              

Go to Start an Acquisition Search

Select the appropriate option and ‘Start Now’.

Complete the online form, comprising:

  • Your Primary Contact Details
  • Target Industry Profile
  • Submit the information

For Complete processes, MNA Direct will then prepare a Project Scoping Report within 2 working days, containing recommended target industries and number of contacts available.

STEP 2

Where applicable, review the Project Scoping Report and confirm your chosen target industries and number of contacts.

Complete the Engagement Agreement. MNA Direct will then issue an invoice.

STEP 3

On receipt of payment we will provide draft marketing material for your review. Once approved, we will commence marketing.

STEP 4

Be ready to interact with business owners who have responded to your Direct Marketing!

 If you have any queries or would like further information, please feel free to contact the MNA Direct team via email, phone or our Contact Us page.