Please select your page
Responding to an Opportunity?
Submit

ABOUT CAPITAL RAISE MARKETING

MNA Direct’s Capital Raise Marketing

Reach thousands of potential investors quickly and efficiently with MNA Direct’s Capital Raise Marketing.

MNA Direct connects buyers, sellers and investors of businesses of strategic value. MNA Direct identifies and contacts large numbers of buyers, acquisition targets and investors.

Our specialist M&A database has delivered thousands of responses from target investors over many years, resulting in hundreds of successful M&A transactions. Clients include leading corporate advisory firms, ASX/overseas listed and private companies, investors, accounting firms, business brokers and business owners.

MNA process 

Database search, content preparation, distribution and response management: all in one

Using a unique combination of web-based and direct marketing methods, business opportunities are marketed to strategic investors, buyers and sellers with precision and scale.

MNA Direct’s database has been developed to a defined market, specifically for the M&A market throughout Australia and New Zealand. The database comprises medium to large Australian & NZ companies, active investors and buyers, accountants, lawyers, finance industry contacts and immigration agents.

The database is more than just a collection of names and contact numbers. It is enriched by more than 15 years of daily M&A activity and continuous updating with the latest market intelligence. More than 90 data elements across relevant industries provide the basis for accurate database interrogation. Complex search and filtering algorithms drive careful selection of the right targets for each business opportunity.

In-house mail/email preparation and distribution capabilities complete the process from database targeting to content preparation and distribution, including printing, stationery, postage and handling. MNA Direct even handles response management, promptly reporting details of all respondents for clients to follow-up direct.

MNA Direct provides the complete direct marketing package, delivering direct, targeted marketing to key strategic buyer, seller and investor groups relevant to each business opportunity.

Our team of experienced marketing professionals, M&A Advisors and Chartered Accountants is committed to providing the best business opportunity marketing solution available.

Option 1: COMPLETE Capital Raise Marketing

MNA Direct’s COMPLETE Capital Raise package includes activities covered in the BASIC package, plus a targeted industry mailout/emailout.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Database search, content preparation, distribution and response management: all-in-one.
  • MNA Direct database industry search, enabling target identification with an unprecedented level of accuracy.
  • Content preparation: email/mail.
  • Distribution: emails, printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals.
  • Respondents register their interest with MNA Direct and we forward their contact details to you for immediate action.
  • Response management: full response management and reporting.
  • Continual BASIC direct marketing for up to 6 months, or until business is sold if sooner.
  • Unlimited re-runs of COMPLETE direct marketing campaigns at half price every 3 or more months, until sold.
  • Process allows you to maintain confidentiality. 

Price: from $3,850 + GST*
*Frequent users are eligible for a discount

The benefits of targeted direct marketing are clear:

  • Reach high numbers of investors.
  • Reach not only investors who are actively seeking investments, but also those who fit the target profile but may not be currently looking.
  • Drive a more competitive process with a larger number of target investors in the process, facilitating a faster process and optimal outcomes.

Option 2: BASIC Capital Raise Marketing

MNA Direct’s BASIC Capital Raise package is most suited to situations where the target market may be too broad or non-specific to any particular industry. This is a sub-set of the COMPLETE package outlined in Option 1 and does not include targeted marketing – therefore response rates for BASIC packages generally tend to be lower.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Respondents register their interest with MNA Direct and we forward their contact details to you for immediate action.
  • Continual marketing for up to 6 months, or until business is sold if sooner.
  • Process allows you to maintain confidentiality. 

Price: from $1,500 + GST 

The COMPLETE Capital Raise Marketing Process - Key Steps

Profiling of opportunity
You provide an outline of the business opportunity and the target investor profile, including target regions. We then send a Scoping Report outlining the number of targets identified by category for your review.

Preparation of marketing content
On receipt of payment we will provide draft marketing material for your review and approval. The marketing material consists of a website entry and mailout letter.

Once the marketing material has been approved, we will commence marketing.

Inclusion in Monthly MNA Newsletter
Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.

Listing on MNADirect.com
Your business opportunity is placed on MNA Direct’s website for 6 months and is visible to users conducting an opportunity search or responding to MNA Direct projects.

Details of all respondents sent for direct follow-up

  • Interested parties register interest with MNA Direct and we send you their contact details to respond to.
  • Respondents are told to expect to hear from you within 2 working days of their enquiry.
  • A report containing all responses received to date is provided on request. 

Cost-effective Pricing

  • Packages starting from $3,850 + GST for the first 1,000 contacts and $1.95 + GST per additional contact.
  • Frequent users are eligible for a 20% discount on the COMPLETE package.
  • Price includes emails, stationery, printing, envelopes, packing and postage, searches, responses and reporting.
  • All amounts are in Australian dollars and are exclusive of GST.
  • The pricing will be determined after final project scoping. 

Confidentiality
The process is entirely confidential. You disclose as much or as little information as you choose. 

Our mutual responsibilities regarding enquiries
To maintain integrity, timeliness and professionalism in the process: 

You undertake to:

  • Follow up all new enquiries within 2 working days of being advised by MNA Direct.
  • Notify MNA Direct within 2 business days if the title or description of an opportunity listed on our website, or about to be marketed via mail/emailout, is: no longer correct; out-of-date; or no longer available or sold. 

MNA Direct undertakes to:

  • Inform you of all new enquiries within 2 working days of receipt.
  • Remove any opportunities from our website you advise us are no longer available, within 2 working days of receipt of your notification.
  • Update the title or description of any opportunities you advise us are out of date or no longer correct, within 2 working days of receipt of your notification. 

How to Proceed

STEP 1              

Go to Start a Project

Select the appropriate options and ‘Start Now’.

Complete the online form, comprising:

  • Your contact details
  • Target industry profile
  • Upload attachments

For COMPLETE processes, MNA Direct will then prepare a project Scoping Report within 2 working days, containing recommended target industries and number of contacts available.

STEP 2

For COMPLETE processes, review the Scoping Report and confirm your chosen target industries, and number of contacts. 

STEP 3

Complete the Engagement Agreement. MNA Direct will then issue an invoice.

STEP 4

On receipt of payment we will provide draft marketing material for your review. Once approved, we will commence marketing. 

STEP 5

Be ready to receive details of strategic investors who have responded to your Direct Marketing!

 If you have any queries or would like further information, please contact the MNA Direct team via email, phone or our Contact Us page.