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ABOUT BUSINESS SALE MARKETING

Direct Marketing for selling businesses

Reach thousands of potential buyers matching your target profile quickly and efficiently.

We are the preferred marketing platform for 60+ leading M&A Advisory firms.

80% of strategic buyers of $1M+ businesses are not searching the web, and most are not actively looking at all.

MNA Direct allows you to present your business to targeted strategic buyers on a scale never before possible. Our online Business Opportunity database is a trusted source for Business Owners and Professional Advisors wanting to buy or sell businesses. MNA Direct’s system has been performing Sale and Acquisition Search engagements for ASX listed companies, multinationals, private equity firms, high net worth investors and SMEs for more than a decade.

Our specialist M&A database has delivered thousands of responses from target investors over many years, resulting in hundreds of successful M&A transactions.

Whether larger competitors, private equity firms or other related organisations, the underlying attraction lies in their ability to leverage an opportunity more effectively than general investors can.

MNA process simple 2 

Proven Process 

Most businesses in the $1M+ value range will be acquired by strategic buyers. Strategic buyers are those who place the highest value on the business, with the most to gain and the least to risk from the transaction. They are in the best position to leverage a business’ resources, IP and assets. Strategic buyers may include large corporate players in the same or related industries, private equity firms and other buyers with sufficient synergies and financial backing. 

80% of strategic buyers of $1M+ businesses are not actively searching the web or newspapers for opportunities, which is why passive forms of marketing aren’t effective. Tablet editions of publications generally don’t show business for sale advertisements. 

The benefits of targeted direct marketing are clear:

  • Reach high numbers of strategic buyers.
  • Reach not only buyers who are actively seeking acquisitions, but also those who fit the target profile but may not be currently looking.
  • Drive a more competitive process with a larger number of target buyers in the process, facilitating a faster process and optimal outcomes. 

Direct marketing is the equivalent of one-on-one targeting, but on a much larger scale. 

Option 1: COMPLETE Business Sale Marketing

MNA Direct’s COMPLETE Business Sale Marketing package includes activities covered in the BASIC package, plus a targeted industry mailout/emailout. 

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers.
  • The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Database search, content preparation, distribution and response management: all-in-one.
  • MNA Direct database industry search, enabling target identification with an unprecedented level of accuracy.
  • Content preparation: email/mail.
  • Distribution: emails, printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals.
  • Respondents register their interest with MNA Direct and we forward their contact details to you for immediate action.
  • Response management: full response management and reporting.
  • Continual BASIC direct marketing for up to 6 months, or until business is sold if sooner.
  • Unlimited re-runs of COMPLETE direct marketing campaigns at half price every 3 or more months, until sold.
  • Process allows you to maintain confidentiality. 

Price: from $3,850 + GST*
*Frequent users are eligible for a discount

Option 2: BASIC Business Sale Marketing

MNA Direct’s BASIC Business Sale Marketing package is most suited to situations where the target market may be too broad or non-specific to any particular industry. This is a sub-set of the COMPLETE package outlined in Option 1 and does not include targeted marketing – therefore response rates for BASIC packages generally tend to be lower.

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Respondents register their interest with MNA Direct and we forward their contact details to you for immediate action.
  • Continual marketing for up to 6 months, or until business is sold if sooner.
  • Process allows you to maintain confidentiality. 

Price: $1,500 + GST 

The COMPLETE Business Sales Marketing Process - Key Steps

Profiling of business
You provide an outline of the business opportunity and the target buyer profile, including target regions. We then send for your review a Scoping Report outlining the number of targets identified by category. 

Review & customisation of marketing content
We create recommended marketing material to showcase your business opportunity. 

Preparation of marketing content
On receipt of payment, we will provide draft marketing material for your review and approval. The marketing material consists of a website entry and mailout letter. 

Once the marketing material has been approved, we will commence marketing. 

Direct Marketing to strategic buyers via mail/email

  • MNA Direct database industry search, enabling target identification of strategic buyers with an unprecedented level of accuracy.
  • Strategic buyers are those with the most to gain from the opportunity and the least risk. This includes buyer groups in the same or related industries. Whether larger competitors, private equity firms or other related organisations, the underlying attraction lies in their ability to leverage an opportunity more effectively than general investors.
  • The marketing is industry targeted and carried out through email/mail.
  • Content preparation: email/mail.
  • Distribution: emails, printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals. 

Inclusion in Monthly MNA Newsletter

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 28,000+ subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network. 

Listing on MNADirect.com

  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects. 

Details of all respondents sent for direct follow-up

  • Interested parties register interest with MNA Direct and we send you their contact details to respond to.
  • Respondents are told to expect to hear from you within 2 working days of their enquiry.
  • A progress report on all responses received to date is available on request. 

Cost-effective Pricing

  • Packages starting from $3,850 + GST for the first 1,000 contacts and $1.95 + GST per additional contact.
  • Frequent users are eligible for a 20% discount on the COMPLETE package.
  • Price includes stationery, printing, envelopes, packing and postage, searches, responses and reporting.
  • All amounts are in Australian dollars and are exclusive of GST.
  • The pricing will be determined after final project scoping. 

Confidentiality
The process is entirely confidential. You disclose as much or as little information as you choose. 

Our mutual responsibilities regarding enquiries
To maintain integrity, timeliness and professionalism in the process: 

You undertake to:

  • Follow up all new enquiries within 2 working days of being advised by MNA Direct.
  • Notify MNA Direct within 2 business days if the title or description of an opportunity listed on our website, or about to be marketed via mail/emailout, is: no longer correct; out-of-date; or no longer available or sold. 

MNA Direct undertakes to:

  • Inform you of all new enquiries within 2 working days of receipt.
  • Remove any opportunities from our website you advise us are no longer available, within 2 working days of receipt of your notification.
  • Update the title or description of any opportunities you advise us are out of date or no longer correct, within 2 working days of receipt of your notification. 

How to Proceed

STEP 1              

Go to either:
  - Start a Project for M&A Professionals
  - Start a Project for Business Owners

Select the appropriate options and ‘Start Now’.

Complete the online form, comprising:

  • Your contact details
  • Target industry profile
  • Upload attachments

For COMPLETE processes, MNA Direct will then prepare a project Scoping Report within 2 working days, containing recommended target industries and number of contacts available.

STEP 2

For COMPLETE processes, review the Scoping Report and confirm your chosen target industries, and number of contacts. 

STEP 3

Complete the Engagement Agreement. MNA Direct will then issue an invoice.

STEP 4

On receipt of payment we will provide draft marketing material for your review. Once approved, we will commence marketing. 

STEP 5

Be ready to receive details of strategic buyers who have responded to your Direct Marketing!

 If you have any queries or would like further information, please contact the MNA Direct team via email, phone or our Contact Us page.

Case Studies

Business Description

Number of targets contacted

Responses

Aged Care Technology Solutions

1,344

22

Air Conditioning

1,635

27

Airport Shuttle Bus Service

1,424

38

Aluminium Windows & Doors

1,000

14

Architectural Building Products

984

16

Asphalt Laying & Repairs

1,583

11

Automotive Spare Parts

1,000

21

Automotive Suspension

809

26

Aviation Maintenance

1,000

18

Biological Agricultural Products – Distribution

1,012

17

Book, Music & Gift Wholesaler

1,498

14

Building Materials – Sales & Hire

1,000

13

Building Products – Timber Trusses

1,381

12

Building Services – AV, Electrical, Cleaning & Maintenance

1,328

14

Building Services & Freehold

1,003

13

Business Equipment

1,854

18

Car Rentals

1,250

48

Caravan & Motorhome Components

1,403

24

Caravan Manufacture, Distribution & Retail

1,000

8

Civil Construction

2,500

24

Cloud Communications

1,000

18

Coach Business

1,000

17

Commercial Cleaning

1,237

14

Commercial Fencing Manufacture & Installation

1,000

11

Conference Owner & Producer 

1,675

28

Cooling & Heating

1,122

39

Cosmetic Medical Clinic

1,412

9

Curtains & Blinds

1,223

12

Data Hosting & Processing

2,102

80

Disability RTO

1,579

28

Document Destruction

1,296

18

Earthmoving & Civil Engineering

1,000

16

Electrical Contractor

1,400

19

Engineered Softwood

1,894

18

Environmental Services

2,438

33

Equipment Hire

2,660

17

Event Equipment Hire

1,806

8

EWP Hire

1,289

31

Fabrication – Roofing & Building

1,868

20

Fencing, Glass & Balustrades

1,732

20

Finance Brokerage

1,218

49

Finance Loan Book

1,630

25

Financial Services

2,713

16

Fire Protection Services

1,069

29

Flexible Packaging Manufacturer

1,114

17

Food & Liquor – Import, Manufacture, Distribution

1,000

15

Food Manufacture

1,000

76

Food Packaging & Distribution

2,523

25

Funeral Home

1,100

83

Furniture Distribution

1,000

12

Furniture Import

955

23

Geotechnical Engineering & Environmental Services

1,688

39

Glass & Aluminium Window Manufacture / Installation

859

9

Glass Panel Importer/Wholesaler

1,300

13

HDPE Pipe Manufacturer

1,480

13

Heavy Vehicle Maintenance

1,642

12

HVAC & Fire Safety Services

904

14

HVAC Trade Supplier

1,000

15

Hydraulics Servicing

3,000

82

Ice Manufacturing 

1,314

47

Import & Wholesale

1,606

58

Import, Export & Distribution

1,785

16

Interior Design

2,500

18

International Coffee Franchise

1,320

9

IT Solutions

2,000

70

Labour Hire – Maintenance & Construction Sector

946

25

Landscape Construction

2,133

13

Laser Cutter

2,300

40

Liquid Waste Recycling

1,241

25

Medical Practice Management System

2,277

33

Metal Fabrication – Structural & Architectural

1,000

14

Modular Homes

1,459

28

Modular Homes & Commercial Buildings

4,064

35

Office Products – Document Management

1,453

9

Online Marketing Website – Adult Personal Services

1,321

25

Online Removals & Logistics Platform

1,000

16

Online Retailer

1,000

36

Online Retailer – Consumer Electronics

1,000

18

Pest Control Services

1,183

17

Pet Cemetery & Cremation

1,874

22

Plumbing Supplies – Trade Outlets

1,537

17

Pool Systems

1,297

27

POS Display Products

1,274

21

Premium Biscuits – Manufacture & Distribution

1,000

26

Process Analysis Equipment

1,197

23

Publishing

430

18

Retail Hardware

1,210

12

RTO

1,200

77

RTO

1,000

33

RTO

1,103

14

RTO

1,041

28

RTO - Leading National

1,000

33

RTO - Tier One

1,579

38

RTO Group

1,588

30

RTO Student Recruitment

1,880

27

Safety Equipment Access Systems

1,000

15

Scaffolding Hire

2,380

11

Seating Systems

2,665

15

Security Fencing Contractor

1,002

7

Security Locks

2,117

66

Security Monitoring

2,000

109

Software Provider – Insurance & Finance Application 

1,453

29

Specialist Sign Production House

1,000

7

Steel Fabrication & Installation

1,000

14

Steel Fabrications

2,326

8

Surgical & Medical Supplies

709

33

Switchboard Manufacturer

1,285

26

Temporary Fencing Manufacture/Hire

1,091

12

Timber Doors & Metal Door Frames

2,492

21

Timber Retailer

1,365

23

Vegetable & Herb Wholesaler

1,000

29

Vitamin Supplements – Manufacture & Retail

1,000

49

Weighing Equipment

1,970

13

Welder & Fabricator

2,439

25

Welding & Engineering Supplies

1,410

10

Window Furnishings

1,188

31