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ABOUT BUSINESS SALE MARKETING

Direct Marketing for selling businesses

Reach thousands of potential buyers matching your Target Profile quickly and efficiently with MNA Direct’s Business Sales Marketing.

80% of strategic buyers of $M+ businesses are not searching the web, and most are not actively looking at all.

MNA Direct allows you to present your business to targeted strategic buyers on a scale never before possible.

MNA Direct’s online Business Opportunity database is a trusted source for Business Owners and Professional Advisors wanting to buy or sell businesses.

MNA Direct’s system has been performing Sale and Acquisition Search engagements for ASX listed companies, multinationals, private equity firms, high net worth investors and SME’s for more than a decade.

Its specialist M&A database has delivered thousands of responses from target investors over many years, resulting in hundreds of successful M&A transactions.

Whether larger competitors, Private Equity groups or other related organisations, the underlying attraction lies in their ability to leverage an opportunity more effectively than general investors can.

MNA process simple 2 

Proven Process 

Most businesses in the $M+ value range will be acquired by strategic buyers. Strategic buyers are those who place the highest value on the business, with the most to gain and the least to risk from the transaction. They are in the best position to leverage a business’s resources, IP and assets. Strategic buyers may include large corporate players in the same or related industries, private equity firms and other buyers with sufficient synergies and financial backing. 

80% of strategic buyers of $M+ businesses are not actively searching the web or newspapers for opportunities, which is why those passive forms of marketing aren’t effective. And tablet editions of publications generally don’t even show business for sale advertisements. 

The benefits of targeted direct marketing are clear:

  • Reach high numbers of strategic buyers.
  • Reach not only buyers who are actively seeking acquisitions, but also those who fit the target profile but may not be currently looking.
  • Drive a more competitive process with a larger number of target buyers in the process, facilitating a faster process and optimal outcomes. 

Direct marketing is the equivalent of one-on-one targeting, but on a much larger scale. 

 

Option 1: The BASIC direct marketing solution

MNA Direct’s Basic Business Sale Marketing option is most suited to situations where the target market may be too broad or non-specific to any particular industry. This is a sub-set of the Complete package outlined in Option 2 below. 

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 18,000 subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network.
  • A proven, effective way to reach target markets.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Respondents register their interest with MNA Direct and we then forward their contact details to you for immediate action.
  • Continual marketing for up to 6 months or until business is sold if sooner.
  • If you later decide to proceed with the COMPLETE process, involving a targeted industry mailout/emailout, this investment will be credited against the cost of that project.
  • Process allows you to maintain confidentiality. 

Price: from $1,500 + GST 

Option 2: The COMPLETE Business Sale Marketing solution

MNA Direct’s Complete Business Sale Marketing package includes activities covered in the Basic direct marketing package plus a targeted industry mailout/emailout. 

Features include:

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 18,000 subscribers.
  • The potential audience is many thousands more after taking into account each recipient’s referral network.
  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects.
  • Database search, content preparation, distribution and response management: All-in-one.
  • MNA Direct database industry search, enabling target identification with an unprecedented level of accuracy.
  • Content Preparation: Email/mail.
  • Distribution: Printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals.
  • Respondents register their interest with MNA Direct and we then forward their contact details to you for immediate action.
  • Response Management: Full response management and reporting.
  • Continual BASIC direct marketing for up to 6 months or until business is sold if sooner.
  • Unlimited re-runs of COMPLETE direct marketing campaigns at half price every 3 or more months until sold.
  • Process allows you to maintain confidentiality. 

All-in-one - starting from $3,850 + GST*

*Frequent users are eligible for a discount 

 

The COMPLETE Business Sales Marketing Process - Key Steps

Profiling of business (For Business Owners)
You provide an outline of the business opportunity and the target buyer profile, including target regions. We then send for your review a Scoping Report outlining the number of targets identified by category. 

Review & customisation of marketing content (For Business Owners)
We can create recommended marketing material to showcase your business opportunity. 

Preparation of marketing content
On receipt of payment we will provide draft marketing material for your review and approval. The marketing material consists of a website entry and mailout letter. 

Once the marketing material has been approved, we will commence marketing. 

Direct Marketing to Strategic buyers via Mail and Email

  • MNA Direct database industry search, enabling target identification of strategic buyers with an unprecedented level of accuracy.
  • Strategic buyers are those with the most to gain from the opportunity and the least risk. This includes buyer groups in the same or related industries. Whether larger competitors, Private Equity groups or other related organisations, the underlying attraction lies in their ability to leverage an opportunity more effectively than general investors.
  • The marketing is industry targeted and carried out through email/mail.
  • Content Preparation: Email/mail.
  • Distribution:  Printing, stationery, postage and handling.
  • Typically sending letters or emails to 1,000 - 3,000 targeted companies or individuals. 

Inclusion in Monthly MNA Newsletter

  • Your opportunity featured in MNA Direct’s monthly newsletter – circulation approx. 18,000 subscribers. The potential audience is many thousands more after taking into account each recipient’s referral network. 

Listing on MNADirect.com

  • Your business opportunity is placed on MNA Direct’s website and is visible to users conducting an opportunity search or responding to MNA Direct projects. 

Details of all respondents sent for direct follow-up

  • Interested parties register interest with MNA Direct and we send you their contact details to respond to.
  • During the marketing program, a report will be sent through each day an enquiry is received, with contact details for you to action.
  • Respondents are told to expect to hear from you within 2 working days of their enquiry.
  • A progress report on all responses received to date is provided on a regular basis. 

Cost-effective Pricing

  • Packages starting from $3,850+ GST for the first 1,000 contacts and $1.95 + GST per additional contact.
  • Frequent users are eligible for a 20% discount on the COMPLETE package.
  • Price includes stationery, printing, envelopes, packing and postage, searches, responses and reporting.
  • All amounts are in Australian dollars and are exclusive of GST.
  • The pricing will be determined after final project scoping. 

 

Case studies

Business Description

Number of targets contacted

Responses

Outcome

Glass Panel Importer/Wholesaler

1,300

13

Sold

Laser Cutter

2,300

40

Sold

Security Monitoring

2,000

109

Sold

RTO

1,200

77

Sold

Funeral Home

1,100

83

Sold

IT Solutions

2,000

70

Sold

Car Rentals

1,250

48

Sold

Hydraulics Servicing

3,000

82

Sold

Electrical Contractor

1,400

19

Sold

Airport Shuttle Bus Service

1,424

38

Sold

Security Locks

2,117

66

Sold

Pet Cemetery and Cremation

1,874

22

Sold

Geotechnical Engineering & Environmental Svcs

1,688

39

Sold

Safety Equipment Access Systems

1,000

15

Sold

RTO

1,000

33

Sold

Furniture Distributor

1,000

12

Sold

Software Provider – Insurance & Finance

3,609

29

Sold

Office Products – Document Management

2,232

9

Sold

 

Confidentiality
The process is entirely confidential. You disclose as much or as little information as you choose. 

Our mutual responsibilities regarding enquiries
To maintain integrity, timeliness and professionalism in the process: 

You undertake to:

  • Follow up all new enquiries within 2 working days of being advised by MNA Direct.
  • Notify MNA Direct within 2 business days if the title or description of an opportunity listed on our website, or about to be marketed via mail/emailout, is: no longer correct; out-of-date; or no longer available or sold. 

MNA Direct undertakes to:

  • Inform you of all new enquiries within 2 working days of receipt.
  • Remove any opportunities from our website you advise us are no longer available, within 2 working days of receipt of your notification.
  • Remove or update the title or description of any opportunities you advise us are out-of-date or no longer correct, within 2 working days of receipt of your notification. 

 

How To Proceed

STEP 1              

Go to either:
  - Start a Project for M&A Professionals
  - Start a Project for Business Owners

Select the appropriate options and ‘Start Now’.

Complete the online form, comprising:

  • Your Primary Contact Details
  • Target Industry Profile
  • Upload Attachments (where applicable)
  • Submit the information.

For Complete processes, MNA Direct will then prepare a Project Scoping Report within 2 working days, containing recommended target industries and number of contacts available.

STEP 2

For Complete processes, review the Project Scoping Report and confirm your chosen target industries, and number of contacts. 

STEP 3

Complete the Engagement Agreement. MNA Direct will then issue an invoice.

STEP 4

On receipt of payment we will provide draft marketing material for your review. Once approved, we will commence marketing. 

STEP 5

Be ready to receive details of strategic buyers who have responded to your Direct Marketing!

 If you have any queries or would like further information, please contact the MNA Direct team via email, phone or our Contact Us page.